Rule 1
No disease claims.
We never promise to 'cure', 'treat', or 'prevent' anything. Even if an ingredient has clinical evidence in a specific area, we describe it in supportive, wellness-level terms.
Every product we recommend comes with a real ingredient PDF — not marketing speak. Every claim is wellness-level, never medical. And every recommendation is supported by the same evidence we'd want if our own family asked.
Our science principles
The wellness industry has a credibility problem. We try to do the opposite of what gives it a bad name.
Rule 1
We never promise to 'cure', 'treat', or 'prevent' anything. Even if an ingredient has clinical evidence in a specific area, we describe it in supportive, wellness-level terms.
Rule 2
Every product page links to the actual ingredient sheet and supplement-facts PDF. Read them. Ask questions. Bring them to your GP.
Rule 3
Anecdote is interesting; evidence is what we lean on. Where evidence is thin, we say so — and recommend habits first, supplements second.
Rule 4
We only recommend products with transparent ingredient lists, identifiable sources, and no fillers we can't pronounce.
Rule 5
If you're pregnant, nursing, on medication, or managing a chronic condition — pause and check with your clinician. We'll wait. Wellness has time.
Bonus
Science moves. When new evidence shifts a recommendation, we update the article — and email members who started with it.
Ingredient transparency
Before any product enters our recommendation list, our mentor team puts it through these five filters. We answer them publicly on every product page.
Full ingredient list with sources. No 'proprietary blends' that hide the dose. We want to know the milligrams.
We summarise the best human studies — and the limitations. If a benefit comes from one small study, we say so.
Pregnant, nursing, immunosuppressed, on blood thinners, kidney/liver concerns — every product page flags the relevant caveats.
We favour manufacturers with third-party testing, GMP-certified facilities, and ingredient traceability.
Many ingredients work below the highest-tolerated dose. We prefer products that respect that — not 'mega' formulas.
Often, yes. We say so. A handful of brazil nuts beats a selenium pill for most people. Supplements fill gaps; food does the rest.
A clear note
Our content, assessments, mentors and product suggestions are designed for general wellness support. They are not a substitute for diagnosis or treatment by a licensed clinician. If you are managing a medical condition, taking prescription medication, pregnant, nursing, or under 18, please speak with your GP before adding any new supplement.
Our mentors are trained to recognise when a question is outside our scope and to route you to clinical care when appropriate. We'd rather slow down than overstep.
Ingredient deep-dives
Browse evidence-based deep-dives on the ingredients in our range — and several we deliberately don't carry.
What the studies say, and how it differs from coffee.
Read the deep-diveBio-available fibre, blood sugar curves, and the bowel honestly.
Read the deep-diveHow isolate differs from concentrate, and when it actually matters.
Read the deep-dive